Benetton Group's core business is fashion apparel; a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, United Colors of Benetton, Undercolors of Benetton, Sisley, and Playlife.
Benetton Group looks ahead with the young eyes of the future. Its story is built on innovation and seeing where others fail to see. Always at the cutting edge - with color, with its sales outlet revolution, with an absolutely unique production and commercial network and with a universal form of communication, creating both a phenomenon and cultural debate - Benetton was global before globalization, but in its own way.
Today, the Benetton Group is present in 120 countries around the world with over 6,400 stores.