IKEA hosted media representatives and influencers on Thursday, September 17th in Kuwait for a virtual tour of its latest home furnishing room sets. The leader in home furnishing moved the tour, which normally takes place physically at the IKEA Kuwait showrooms in both The Avenues and 360 mall, to the online mode to ensure COVID prevention protocols.
The tour of the first five room sets, which have been designed specifically for various family units, showcased solutions offered in the new, much-anticipated IKEA catalogue and brought them to life to inspire better living at incredible affordable prices.
“The room sets were built based on insights of different living situations of families in Kuwait and follow in-depth research and home visits to gain knowledge on various living scenarios to design a better everyday life at home,” said Saad Almuaili, Social Media & Digital Specialist at IKEA Kuwait, Jordan and Morocco.
“This is the first time we have embarked on a virtual tour and its success could see us repeat this process even in the new normal world, though nothing can really beat being able to touch and feel the quality of product,“ added Saad.
The tour highlighted solutions for living rooms, bedrooms and kitchens. It also enabled the media and influencers to virtually meet IKEA interior designers and gain from them inspirational knowledge of IKEA.
One of the rooms showcased is a bedroom-slash-office for a newly married couple in a one-bedroom apartment and featured functional yet comfortable home furnishings with smart storage solutions, which helps a lot with working/ studying from home.
Another room set focuses on a couple living with their three-year-old toddler in a one-bedroom rented apartment. The room contains small space living solutions in traditional Scandinavian style with an industrial touch where all the main products are at the most affordable price ever.
The third room is a living room focusing on using smart solutions to support living healthier while satisfying family needs with durable and more sustainable furnishing choices.
The fourth room was another living room for a young, tech-savvy, trendy family who loves travelling, experiencing new things and arranging social events at home puts smart technology in focus. Various areas are connected for socialising, but also offer privacy when needed and utilises closed storage to keep the home tidy.
The last room shown was a bedroom for a young, hard-working couple who wants to unwind when at home but also catches up on reading time, quick e-mail checks or social media. The priority in this room is to minimise distractions with layered curtaining and other home textiles. Comfort is ensured with a mattress topper, ergonomic cushions and various blankets.
The audience was also introduced to IKEA’s OMTÄNKSAM collection which is designed to provide comfort and support for everyone by combining functionality with superior design.
IKEA also shared exciting news regarding the BYGGLEK collection - its latest collaboration with LEGO. “IKEA believes in the importance of play for children development, as well the crucial need for children and their parents to connect, and that is why we collaborated with LEGO,” said Jennylyn Bertuman Ayo, Multifunction Shift Leader at IKEA 360.
This year, IKEA also produced an ELP catalogue that featured all their even lower prices with an affordable range, as IKEA moves to support consumers reshape the world and their lives on today’s limited budgets.
“Everyone has faced challenges that have reshaped our world. More people have even more limited budgets today. That’s why this year we have lowered our prices more than ever before, to offer our customers their favourite IKEA solutions for less,” said Paulo Nascimento, Sales Manager at IKEA The Avenues.
The ELP catalogue is just as inspirational as the new IKEA Catalogue 2021. Inspiration you can also access on your smartphones, browse on our IKEA website, meet on social media and explore in the IKEA store.
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