Amr Diab has announced the launch of a new hotel chain under the name "Locanda", in partnership with Emirati businessman Mohamed bin Ali Al-Abbar, founder of the prestigious Emaar Company.
The huge touristic project will consist of a chain of hotels extending between Egypt and Dubai and will carry Amr Diab's trademark "Locanda", as the hotel chain is the first of its kind with special features that combine luxury and sophistication.
The hashtag "Locanda Amr Diab" trend had topped the social network site Twitter, just one hour after he announced his new project.
Related Business Chains: