PR representatives Senior Manager Hessa AlNajadah and Senior officer Leena Al Bassam at Burgan's booth
For the second year in a row, Burgan Bank is continuing its support of the “Let's Be Aware” (Diraya) financial awareness campaign, sponsoring and participating in various internal and external activities. In line with the Bank’s social responsibility program and under the umbrella of its sustainability platform, this has included recent events such as Al Ahmedi Governate’s third blood donation campaign and the Bank’s own internal blood drive.
Through its participation in these events, Burgan Bank is seeking to utilize this effective public platform, to directly engage with different segments of the community and deliver the campaign messages to them in a clear, resonating way.. Within this context, Burgan Bank continues to employ all of its communication tools and media channels to drive greater financial awareness and educate members of the public about important financial topics.
The Burgan Bank PR team representatives, Hessa AlNajada, Leena Al Bassam and Talal Al Ayar, at the internal blood drive event
On her part, Ms. Hessa Hussain Al-Najadah, Senior Manager - Public Relations at Burgan Bank, said: “Through the “Let's Be Aware” campaign, we aim to shed light about the importance of financial literacy and promote greater financial awareness amongst the community – especially amongst bank customers. Our goal is to educate customers and help them better navigate banking services and what tools banks have to offer. We also want to make sure we increase awareness about cyber security threats and the risks of fraud, in order to help our customers avoid falling victim to them.”
Burgan Bank strives to embed the values of the “Lets Be Aware” campaign and its main topics within the community using all possible methods. This includes key issues such as: shedding light on the role Kuwait’s banks play in the country, raising clients’ awareness about their rights, introducing the principle of financial inclusion, types of borrowing and financing, types of banking cards, different investment and saving programs and how to avoid potential risks, as well as the types of services for people with disabilities and their rights.
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