Burgan Bank is continuing its support of the Central Bank of Kuwait’s (CBK) “Let’s Be Aware” campaign across all available platforms. The Bank recently took advantage of its presence at two university career fairs – at the American University of the Middle East (AUM) and the American University of Kuwait (AUK) respectively – to spread awareness about the financial and banking sector among students and visitors.
Burgan Bank’s support for this campaign stems from its belief in the importance of enhancing the level of financial awareness and promoting greater financial literacy among various segments, especially the younger generation, focusing on young men and women who are just now setting about their professional lives. On one level, the Bank’s efforts focus on spreading awareness about fraud and other potential risks that banking customers have to face. On another level, the Bank’s efforts are also aimed at helping customers better understand what products and solutions are on offer at Burgan Bank – and how they as customers can make the most of them.
Through its presence at the Bank’s booth at both fairs, the Burgan Bank team sought to provide students with a detailed explanation of many key financial issues, including: what are their rights as customers; how to deal with banks across various financial transactions, such as taking out loans and using bank cards; tips related to cyber security and the safety of personal data; as well as how to file and process complaints.
Commenting on the Bank’s support for the “Let’s Be Aware” campaign, Ms. Hessa Hussain Al Najada, Public Relations Manager at Burgan Bank, said: “Burgan Bank has always been a supportive and active partner for all the initiatives organized by the Central Bank of Kuwait; as these initiatives come in interest of the customer in the first place, and aim to drive greater financial inclusion and financial empowerment across all segments of society.”
She also added: “As one of the leading financial institutions in Kuwait, we continue to affirm our commitment to playing an active role in achieving this goal of higher levels of financial literacy, inclusion and awareness – and by all means necessary. Which is why we want to take advantage of every possible opportunity we get, to directly address people within the community and deliver our message straight to them.”
Related Business Chains: