Consumers in Kuwait will now be able to enjoy Diet Pepsi® in 100% recycled plastic bottles, as PepsiCo continues its expansion of sustainable packaging alternatives in the GCC, amid rising consumer consciousness around sustainability and regional government priorities.
Pepsi is the first beverage brand in Kuwait to introduce locally manufactured, 100% recycled plastic bottles through its beloved low-calorie product, Diet Pepsi. The move accelerates efforts to drive a circular economy and reduce packaging waste in the country.
The bottles are made from plastic that has been recycled, reprocessed, and repurposed, making them more environmentally friendly, as they have over 30% less greenhouse gas (GHG) emissions as compared to virgin fossil-fuel-based PET.
The new packaging will be available in 2.25L Diet Pepsi bottles, offering consumers a refreshing drink, in more sustainable packaging. The launch comes at an important time in Kuwait, as the State works towards diverting 80% of waste away from the landfill by 2035.
Aamer Sheikh, PepsiCo Middle East CEO, said, “We’re using the power of our brands to inspire people to make more positive choices for themselves and the planet and are proud to launch the 100% recycled bottles in Kuwait with our Diet Pepsi product offering. The Government of Kuwait has ambitious plans to build eco-cities in the coming years, and a greener, cleaner environment is intrinsically linked with the well-being of people. More sustainable packaging, and in parallel - the development of an effective waste management system, will play a significant role in driving this forward.”
Efforts are underway with policy makers, local bottlers, and waste management players in Kuwait to advance recycling infrastructure and help build better consumer awareness around recycling to minimize waste from ending up in the landfill.
Rashed Al Munae, Deputy CEO, United Beverage Company, said, “We share PepsiCo's vision for a circular economy and are committed to contributing to Kuwait's vision for a more sustainable future. We hope consumers opt for the new packaging, and we will continue our efforts to offer them more positive choices that are kinder to the planet.”
As part of PepsiCo’s pep+ (PepsiCo Positive) strategy launch in 2021, it has announced a goal to achieve net-zero emissions across its value chain by 2040 and reduce virgin plastic per serving by 50% across its global food and beverage portfolio by 2030.
Featured in images:
- Yasmin Fansa, MENA Sustainability Lead PepsiCo
- Eugene Willemsen, CEO AMESA, PepsiCo
- Aamer Sheikh, CEO Middle East, PepsiCo
- Khaled Mahdi, Secretary General of the Supreme Council for Planning & Development in Kuwait
- Rashed Al Munae, Deputy CEO, United Beverage Company
- Sanaa Alghemlas, CEO, Ominya
- Yousef Al Mannai, Founder & Director, Al Mannai Plastics
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About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow PepsiCo Middle East on Twitter, Instagram, Facebook, and LinkedIn.
Cautionary Statement
Statements in this release that are “forward-looking statements” are based on currently available information, operating plans and projections about future events and trends. Terminology such as “aim,” “anticipate,” “believe,” “drive,” “estimate,” “expect,” “expressed confidence,” “forecast,” “future,” “goal,” “guidance,” “intend,” “may,” “objective,” “outlook,” “plan,” “position,” “potential,” “project,” “seek,” “should,” “strategy,” “target,” “will” or similar statements or variations of such words and other similar expressions are intended to identify forward looking statements, although not all forward-looking statements contain such terms. Forward-looking statements inherently involve risks and uncertainties that could cause PepsiCo’s actual results to differ materially from those predicted in such forward looking statements. Such risks and uncertainties include, but are not limited to: damage to PepsiCo’s reputation or brand image; water scarcity; disruption of PepsiCo’s manufacturing operations or supply chain, including increased commodity, packaging, transportation, labor and other input costs; climate change or measures to address climate change; and failure to comply with applicable laws and regulations. Besides, the claim of 100% recycled plastic bottle excludes the cap and label, only the bottle is recycled.
For additional information on these and other factors that could cause PepsiCo’s actual results to materially differ from those set forth herein, please see PepsiCo’s filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.