Cryptocurrency has become a global phenomenon in recent years, although much is still to be learned about this virtual currency. There are many concerns and worries swirling around the crypto and its capacity to disrupt traditional financial systems.
In light of the above, Toluna, an international online market research company, conducted a global study to understand consumers’ perceptions around cryptocurrency. interviewed 9,000 people between the ages of 18 and 64 from four regions and 17 countries, including the UAE. The study showed that the overall outlook for investing in cryptocurrency in the United Arab Emirates, is much stronger than globally, whereas the former scored 78% in net % change of investors expecting to increase the proportion allocated to investible assets for cryptocurrency investment vs globally: 67%.
The study indicated that in the UAE a higher proportion of investable assets, 25%, is to be allocated to crypto, compared to 20% globally and 18% of Emiratis plan to invest in this financial product. The study also indicated that 55% of investors in the UAE are familiar with digital currencies compared to 60% globally, which is close, while 17% find digital currencies a low risk investment compared to 33% in global markets.
Respondents currently not investing in crypto view cryptocurrency as risky and volatile, with fear of the associated risk (43%) and an overall lack of understanding of cryptocurrency (38%) recorded as the main reason why they are hesitating to invest in cryptocurrency and there is no difference between the UAE and global results.
Despite the low level of confidence in investing in cryptocurrencies in the UAE (18% vs. 23% globally), 50% of respondents said it was on an upward trend compared to 45% globally and only 11% reported that it was just a soon-to-be-disappearing hype, compared to 17% globally.
Commenting on the results, Sakina Mannan, Senior Account Director MEA at Toluna said: “Despite the relatively cautious attitude towards investing in cryptocurrencies, the overall outlook in the UAE shows investors tend to embrace the global trend towards this type of investment. As per the study indications and the strategic business outlook in the country, it’s likely that we’ll be seeing growing interest towards cryptocurrencies in the UAE”.
Furthermore, 36% of UAE residents believe that cryptocurrency is an ongoing project without any guarantee of success (compared to 45% globally). Another interesting insight from the survey is that in the UAE crypto is more likely to be treated as a currency, while globally it is perceived as a form of investment.
The study concluded that investors in the UAE are satisfied with their financial situation and are generally willing to risk their money compared to the global average, so it is not surprising that 46% of participants believe that possible short-term investments are the main driver for cryptocurrency investment. While long-term and short-term growth are equally important as investment drivers at the global level, short-term investments are a greater catalyst for UAE investors.
In addition to the UAE, the survey included Australia, Singapore, Hong Kong, Thailand, Philippines, India, Malaysia, Indonesia, Vietnam, US, UK, France, Germany, Spain, Italy and Brazil.
About Toluna
Toluna is a leading digital insights market research company, enabling quick and cost-effective market research insights:
• Toluna has proprietary online panels in 70+ markets with 40 M+ highly engaged consumers.
• Our team of 2,800 out of 24 offices delivers around 40,000 projects annually to many Fortune 500 companies (i.e. NBC Universal, BBC, Publicis Group, Dentsu, The Boston Consulting Group, Samsung, Qatar Airways, etc.).
• Toluna focuses on solutions with speed which makes it possible to obtain data of N=1000 sample size within half a day in many countries. Fieldwork is monitored in real time and our automated dashboards enables to derive insights in the moment.
• We offer end to end market research services with flexibility to meet your project-based needs (i.e. questionnaire design, survey programming & hosting, sampling, analysis, reporting, etc).
One of our USP is owning the industry’s first end-to-end, single login real-time consumer intelligence platform that automates research and provides benefits of speed and cost – delivering on the promise of lean and agile research with quality data, in real-time and on-demand. This digital platform can be used across BHT, Online Communities (qual focus groups), Concept Testing, Pack Testing, Analytics, DIY, Mobile surveys, Dashboards, Digital Tracking, Max Diff, Conjoins, etc.
